Delivery aggregators are still the largest source of online orders for many Indian restaurants — and also one of the biggest costs. A fresh round of debate is under way about how much of each order the restaurant actually keeps.
What is being reported
- Commissions: industry blogs put base commission at roughly 17–28% on Zomato and 17–25% on Swiggy in 2026. With GST, payment-gateway fees and marketing, effective deductions are cited at around 25–35%.
- Platform fees: the customer-facing platform fee was reported at ₹17.58 per order from March 2026, and the National Restaurant Association of India has reportedly taken the increase to the Competition Commission of India.
- ONDC: vendors describe commissions of around 3–5%, though these are platform-reported figures and reach varies by city and category.
Most of these figures come from vendor blogs with a commercial interest; treat them as indicative and compare against your own settlement statements.
What owners can do now
- Measure your true margin per channel. Compare payouts, not menu prices, across dine-in, aggregator and direct orders.
- Build a direct channel. A simple ordering page, QR menus and WhatsApp reorders keep the customer relationship — and the data — with you.
- Use campaigns to move repeat customers. Targeted email or WhatsApp offers with trackable codes show which customers you've successfully moved off the apps.
- Keep every channel in one system. It's far easier to compare channels when orders, billing and inventory all share one record.
That last point is exactly what BhojSutra is built for: platform orders, your own orders, GST billing, inventory and campaigns in a single queue. And if you need a custom direct-ordering website or app, our design and development team can build it.
Source: menumanager.in
